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What is a Marketing Funnel?

The marketing funnel is a series of steps used in digital marketing to track prospects throughout the client journey. The funnel helps marketers, like us, plan and measure their efforts to attract, engage and convert those leads into clients....

What is Return On Ad Spend (ROAS)?

ROAS (Return On Ad Spend) is a performance indicator that measures the amount of revenue earned for every dollar spent on advertising....

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